1. Does it download fast?

"Most website crafters are in T1s, LANs and DSL, yet only 7% of the market has broadband and that's leveling off," says Bryan Eisenberg, in "Future Now." "Most customers surf at 56k or slower and roughly 60% still surf at only 28.8k." So the magic time is 8-10 seconds at 28.8.

2. Copy writing for the internet must be inclusive, immediate, and consumer-oriented. Is your copy written in such a way that the consumer feels included and welcome?

3. Are you talking more about the consumer and less about yourself?

4. Have you done the proper market research to discover how your particular consumers like to be talked to?

5. Is it user-friendly? Is it easy to navigate and consistent?

6. People buy from people they like and trust. This has never changed. Does your website make people like and trust you/your business?

7. Have you viewed your website from as many other browsers as possible? It can save you a lot of grief.

8. Do you provide many opportunities for the visitor to contact you and the webmaster?

9. Do you provide an urgency for purchase?

10. Do you have interactive opportunities--places for feedback, polls, quizzes, forums and the like?

Susan Dunn is a personal and professional development coach who specializes in emotional intelligence, strengths, and inner work. You can visit her on the web at http://www.susandunn.cc.