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List of all Articles in Book Marketing
Here you can browse through a list of all the article titles in this category, or maybe search for an article that you have seen before and want to read again.
If you can't find what you're looking for here then why not try our related categories section.
10 Ways to Increase Your Traffic And Sales with eBooks
You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated - send to: diana@ohiohelp.net 10 Ways to Increase Your Traffic...
Aircraft industry databases... books or websites?
John Routledge talks about the world of aviation industry directory publishing. Many aviation "wanna be" directories have come and gone. Learn how certain smart aviation directory publishers have embraced the internet and utilised...
How To Use Internet Radio To Promote Your Book
Copyright 2005 Black Butterfly Press
Authors. What if I told you there was a way you could promote your books without paying plane fare, hotel fare, and exorbitant car rentals prices? Or, what if there was a place where you could sit in your...
Know your Audience Before you Write your Book or Web Site - Part 1
Know your Audience Before you Write your Book or Web Site - Part
1 Judy Cullins ©2005 All Rights Reserved.
If you want happy customers to use your service or buy your
book, you need to focus on their needs and desires.
Unhappy customers...
Retailing with Books a Million
For the aspiring author, it is important to be familiar with
potential publishers as well as the distribution channel they
can offer. Eventually, much of the success of your book will
fall on the quality of the publisher and their ability...
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Top Seven Ways to Price your eBook to Sell
Top Seven Ways to Price your eBook to Sell Judy Cullins ©2005
All Rights Reserved.
Q. The big question asked me in teleclasses or client sessions
is "How should I price my eBook?
A. The big answer is "it depends."
Here's Seven Tips to Help:
1. Determine your audience's need and demand for your book. If
your book solves a particular problem for a preferred audience,
it will sell well at any price. When you know your 30-60 second
"Tell and Sell," you'll be more likely to know a proper price.
(That's the 2-sentence sound bite with book's benefits)
Let's say you have a book "Stop Divorce Now." Your tell and sell
includes "Helps the nearly divorced audience, both men and
women." That audience gives your book a slant, and makes it more
valuable. In the "Tell and Sell" you must also include the
benefits your book brings its audience. The top benefit of this
book is that it stops divorce now.
No matter the number of pages, anywhere from 15-99, this kind of
book will bring a healthy price. Maybe $39.95, maybe more. When
you change the name to eCourse instead of eBook, the price can
go even higher.
2. Sell to your "wants it short, easy, and cheap to yield big
profits audience. You can charge more than some general
information book aimed at a general audience.
The 8 and 1/2 by 11" seventy-five-page book "Write Your eBook or
Other Short Book--Fast!" loaded with how to's and which specific
steps to do first, along with hundreds of Web and email
resources is well worth the list price of $24.95.
If someone wants to write and publish a book, this price tag is
small for what it gives and the speed one can finish a short
book to start making money within 60 days.
3. Know that eBooks bring as big a price as print books. Don't
under price yours. Assign it the highest price you feel your
audience can afford. If you don't sell many (remember to sell
many you need to promote your books Online and on Web sites) try
a lower price. Always start with the higher price.
4. Rethink your title to sell more books. Make it short and
compelling, but be sure to make it clear. Three-six words will
sell better than a really long title, although there are
exceptions.
One eBook "The Fast and Cheap Way to Explode your Targeted Web
Traffic" sells better than "How to Market your Book on the
Internet" because the title includes benefits.
5. Know that "how-to" books bring a larger price than a
fictional story.
6. Price your personal growth and health books lower than the
specific how-to books. Shorter eBooks such as 10-30 pages will
easily go for $7.95 to $12.95. Longer ones can go for
$15.95-$19.95. This audience is huge, but your book has far more
competition in this group. Think Chicken Soup for the Soul
series, selling over 70 million.
7. Promote your eBook Online to catch the online business
people. Reach 1000's, even hundreds of thousands each day you
submit a related article. They want all kinds of books and they
actively look for them on the Net. Learn how to sell more books
by learning this kind of promotion.
Apply these tips to your print books too. You can make 1/4 to
1/2 your income from book sales if the price is right.
About the author:
Judy Cullins, 20-year Book and Internet Marketing Coach works
with small business people who want to make a difference in
people's lives, build their credibility and clients, and make a
consistent life-long income. Author of 10 eBooks including
"Write your eBook Fast," "How to Market your Business on the
Internet," and "Create your Web Site With Marketing Pizzazz,"
she offers free help through her 2 monthly ezines, The Boo
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