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List of all Articles in Book Marketing
Here you can browse through a list of all the article titles in this category, or maybe search for an article that you have seen before and want to read again.
If you can't find what you're looking for here then why not try our related categories section.
7 Secrets to Explode your eBook Sales! - Part 1
Secret #1: How to write an incredible eBook! Aho! I shouldn't be telling you this: One of the biggest problems that most eBook writers and sellers face is generating eBook sales. It seems like the Internet is full of "ideas" - however,...
Extend Your Book’s Life With a Sales Letter
Authors, publishers and business owners are great at getting their books written and launched. But after the initial one-year honeymoon, sales slow down. To counter this, make sure to let your audience know about your book's benefits and how it...
How To Find HOT, Non-Internet Marketing Topics For Your eBooks
It's so tempting to write ebooks yet again, on "How To Make Money on the Internet" isn't it? You see the thousands of books pitching the next big tip, technique or strategy for making money online. You get a flood of email from guru's who...
How to write more powerful brochures, leaflets and catalogs
Probably the most interesting thing about brochures and leaflets is that they’re seldom read in what we’ve come to know as the right order – as you would read a book. Rather in the same way that many people read magazines in dentists’ waiting...
Why Small Businesses Fail (or Fail to Thrive)
Tammy, a skilled and gifted horticulturist, called me to discuss what she needed to know to start her own florist and landscaping business. She had been in the horticulture industry for 10 years and was incredibly skilled at working with flowers...
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Getting started: Choosing the right style of four color post card printing
There are a lot of ways to create and design your post card, whether in a black and white color or to the stunning four color print. You can also do it as simple as it is or make it as creative as possible. Nobody will stop you making your own style of post card because it is you who will decide for whatever idea you wanted to incorporate in your card…you’re free as a bird to do things the way you wanted it to be.
But most of the clientele would want to express their postcard in an eye-catching four color print. They believe that the more vibrant the postcard will be the more customers will pay attention to it and give cognizance to the postcard. However, the question is, if you’re just starting to use a four color postcard what will be the best design to apply? A common question of a beginner who wanted to bring out the best in his four color postcards.
g the design of your postcard asks yourself what this postcard is intended for. Is it an order form, mini-news release, or a general statement of my products and/or services? Make your postcard in a way that will influence the reader to take action. Make sure that if your postcard is a form for ordering or surveying, keep it simple because too much text can be confusing which may cause the reader to lose interest.
When choosing a font make sure you use at least 10pt text. A sans-serif font (Arial, Tahoma, and Verdana) is best suited for smaller type size because it has a cleaner sharper look. According to recent marketing research it is proven that full color postcards are more effective than postcards printed in one or two colors. The visual cues in full color printing capture the attention of the reader. Another consideration when designing your custom printed postcard is what type of card stock you will use: coated or uncoated. Coated card stock will express your message on your postcard more vividly since the stock offers a smooth glossy finish adding also its durability.
Choosing your own style of four color postcards is easy if you are going to consider the following tips suggested below:
•Prepaid return postage.
.Pre-addressed return address on card or a pre-addressed envelope
•Color. Neon-bright paper, pre-printed paper, or photo-postcards attract attention.
•Plenty of room to fill in names and addresses, and easy-to-read large type.
•Check-boxes that allow the recipient to quickly fill out order forms or surveys.
•Incentives such as free gifts or drawings for prizes to entice recipients to return surveys or other types of reply cards.
Include your mailing address, phone number, or other alternate contact information on the card.
•Repeat any special marketing message that is found in accompanying marketing materials.
•Calls to action. Always tell the recipient what to do with the card — "Fill it out & drop it in the mail" may seem obvious, but say it anyway.
•I agree that a great looking card is always picked up, remembered and will stand out on any desk.
. So the next time you decided to make your own postcard, try to be very smart!
About the Author
Well actually i'm not fun of writing, i dont write at all. i am not expecting that i will be in this field. But i love to read books...almost everything interest me. reading is my passion! but now that i am in an article writer team, writing gives me an additional thrill in myself...Before i love to read books but now im also in a writing stuff. I can say that im not a good writer but i am trying to be one.
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