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List of all Articles in Audio
Here you can browse through a list of all the article titles in this category, or maybe search for an article that you have seen before and want to read again.
If you can't find what you're looking for here then why not try our related categories section.
Audio Recorders
Hi-tech telephone recorders for those times you wish you could
record both sides of a cell phone conversation. You can, a micro
cellular recorder today can record both side or your cell calls.
The telephone recorder can also be used in the home...
Eight Reasons Why You Must Add Audio To Your Website
NUMBER 1 : INTERNET USERS REMEMBER WHAT THEY HEAR
Did you know that Internet users remember only 20% of what they read while remembering an amazing 70% of what they hear? Audio on your website will help your message stay with fresh your...
The Old Fashioned Books Vs. Free Audio Books
In the last two decades a new concept has arisen - The concept of listening to a book instead of reading the book. The audio book technology is still developing but audio books are getting more and more popular. However, the old fashioned book is...
What is DVD Audio?
DVD Audio is a music format that is designed to offer improved audio performance over CD. The new audio format can be used to provide listeners with Advanced Resolution stereo and/or multi-channel (up to a maximum of six channels) music. In order...
What Your Car Audio Can Teach You About Marketing.
Stand next to any road, and every so often a young person will go by with the latest rap CD blaring. If it happens to be a cold day, he (it is always a he) may have the windows up. Then, all you will hear is the thud of the overworked bass speaker...
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Boost Business & Get New Clients With Five Quick & Easy Audio Info Products
I always tell my clients, the best way to get off to a great
start with your self-produced audio products, is to set yourself
up for a few easy wins. The problem is once folks find a way to
create audio easily, they immediately complicate matters by
trying to create a highly complex product right out of the box.
Can you say "Setting yourself up for failure" boys and girls?
When you're starting out - confidence is key. So resist the
temptation to swing for the fences. The best way to ensure your
second and third and fourth project will be incredibly
successful is to get your first one out the door.
So here are five quick and easy audio starter projects. And the
good news is each of these can run 15 minutes or less:
ONE - THE WEB MESSAGE
The best way to get up and running with audio is to cut out the
packaging and distribution hassles. And the best way to do this
is to offer a streaming audio message right on your website.
When combined with a head shot (photo of your smiling mug), and
a suggestion (to opt-in to your very valuable ezine) you
personalize your contact with them AND build your stable of
potential customers.
A word of warning - please avoid the quickie 30-second fluff
pieces so many coaches and consultants are putting up on their
web pages. The worst thing you can do is to make yourself
indistinguishable from the pack, and these superficial messages
will do nothing but turn off potential clients.
There are two ways to get around this land mine.
First, consider a message at least two to three minutes in
length. This will give you time to talk a bit about yourself AND
to state your case on how what you offer is DIFFERENT. The worst
thing you can do is to take a medium - audio - that immediately
distinguishes you, and then reduce it to the same tripe everyone
else is saying. You don't need to put time into crafting a
lengthy message. You do need to put time into making sure what
you say sticks with your listener.
Second, consider starting with a short initial 'teaser', that
raises the listener's curiosity and entices them to click a link
to a second, more detailed message. By requiring listeners to
'opt in', you've already gotten their vote and they've become
much more than a passive observer.
TWO - THE FIVE SECRETS RESOURCE LIST
A sure bet is what I call the "Five Secrets" Resource List. This
can be in any format -CD, MP3, streaming audio - that spells out
five secrets to the results your potential customers are hungry
for, that showcases your own unique approach and point of view.
Examples include "The Five Secrets of Passive Revenue", "The
Five Secrets to Happier Kids", or "The Five Secrets to Doubling
Your Profits AND Your Free Time."
You get the idea.
The key here is compelling content, not the format. You also
want to be sure to include your contact info at the end of the
audio, and suggest several ways your listener can take their
next step towards an ongoing business relationship.
THREE - THE THREE STEPS AUDIO
Secrets are cool. But people want to know what they have to do
to make those secrets come alive in their own lives and
businesses. Again, the actual format this type of audio is
delivered in is not important. What is important is that your
steps are sequential, easy to follow, and give the listener a
small taste of what you can really do for them.
These steps should detail how to obtain a highly desirable
result that is eluding your potential customers. Examples
include "The Three Steps to Losing 15 Pounds by Summer", "The
Three Steps to Quicker and More Lucrative Real Estate Deals."
FOUR - THE FIVE MINUTE VISUALIZATION
Aw, come on, you're saying. I'm a business consultant. Isn't
this visualization stuff wishy washy? Well, if you consider
300-pound football players wishy washy, you'd better be the one
to tell them.
Cause the truth is visualization has gone mainstream. While it
may have begun with therapists, healers and spiritual
counselors, its now used by athletes and top business performers.
Yes, you can do more than five minutes. There's nothing magic
about that number. What is important is that these can be done
very quickly, with a minimum of writing and preparation. And
rather than just talking at people, these kinds of short
programs involve people. And when you can get people to become
involved with you, its much easier to take them to the next step.
FIVE - THE 15-MINUTE MARKETING CD
These short CD programs - often given away at your live,
in-person appearances - not only introduce what you have to
offer, but give folks an actual sample of you in action. And you
would be surprised how much people like free stuff. Even if
you've never been on Oprah (and that's most of us) you'd be
surprised the crowd you'll draw speaking or at a trade show by
giving away a free CD.
Use the opportunity to involve people with your business. I
often give away free CDs in exchange for signing up for my
mailing list. You can also offer a free gift that's prominently
featured on the packaging of your CD. And the only way they find
out about the free gift is to listen to your CD! If you use this
strategy take care to make sure your gift has value, and isn't
just a ruse to get folks on your mailing list. Remember, we're
not manipulating people here. We're giving them a taste of what
they can expect by taking advantage of everything we have to
offer.
Audio products are powerful. But most folks who want to do them
will never do them because the think they need to put out a
mini-series. By getting started with one of these simple but
powerful ideas, you can take your first profitable steps towards
discovering everything audio products can do for you and your
business.
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copyright (c) 2005 by Robert Schultz. All rights reserved.
About the author:
Rob Schultz, the creator of the Audacious Audio Success System,
mentors cutting edge entrepreneurs to catapult their profits
with their own affordably produced audio and information
products. Receive your free "5 Audacious Avenues to Blockbuster
Audio Profits" special report, packed with crucial keys to
getting started at: http://www.audaciousaudio.com
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