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List of all Articles in Auctions
Here you can browse through a list of all the article titles in this category, or maybe search for an article that you have seen before and want to read again.
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A Picture Paints a Thousand Words and Creates Auction Euphoria on eBay
Ever since I sold my first item on ebay I have been addicted to the site and I have steadily developed it as a supplementary source of income over the last two years. As I gained experience from listing items, I rapidly became aware that the...
How to Make Money on ebay Auctions
"Going once, going twice...", that is usually the phrase
associated to the traditional practice of auctioning. This has
indeed changed with the advent of the internet particularly the
emergence of the ebay explosion. Ebay made auctioning...
How to Market with Niche Auction Sites
You have permission to publish this article electronically
or in print, free of charge, as long as the bylines are
included. A courtesy copy of your publication would be
appreciated - send to: diana@ohiohelp.net
How to Market with...
Online auctions can be fun and lucrative
When the Internet became popular in the mid-1990s, one of the
first things users realized was its business potential. If you
can do business in a store or through a catalog, why not through
a Web site? And soon online auctions were born.
...
Snipe Your Way to Auction Success
Bidding for a bargain is all part of the exciting eBay experience. But what can really disappoint is when you’re all set to win that fantastic, gold plated gizmo and someone else just beats your bid in the final seconds. This trixy technique is...
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Four Reasons Why You Should NEVER Use Animations In Your eBay Auctions
Inexperienced auction sellers, or those lacking in confidence, often want to make their auction listings more dramatic and exciting. They dread the possibility that buyers will be bored by their auction and turn away with indifference.
Therefore, they reason, they will spice up their auctions with some "animations" - graphics that blink, change colors, spin, travel around the web page.
Or the seller may be a tech person who loves toys and is proud of his ability to create unusual effects.
Regardless of their reasons, animated elements on an auction page are almost never a good idea for the following four reasons:
1. Rather than attracting attention to the merchandise in your auction, your potential customer may watch a spinning ball or follow Santa and his reindeer through the sky. We want the customer's total attention on that all-important question: "Do I want to buy this widget or not?" Distractions are not good for your wallet.
2. Animations can make the load time of your auction listing much longer. I have been using DSL four years and have forgotten (happily!) how horrible it is to use dialup. However, for many places on this planet, high-speed connections simply are not available. For these folks, loading your page might take forever, and you can be sure they won't wait. Experts tell us that the average user spends only 7 seconds at a webpage before departing for greener pastures. If your sales page is still loading, no sale for you.
3. It takes time for you to figure out how and whether to use animations. This is time that would be better spent on writing more exciting and dynamic copy - copy that will turn a prospective customer into a real buyer. A smart business person will treat time as her most precious commodity and spend it on what is most likely to bring a sale.
4. Many of these animations are just downright annoying. I personally do not enjoy looking at screens that are twirling, whirling and blinking. Two particularly irritating animations are an inescapable message that follows up and down the left side of the page, regardless of where I'm looking, and "trails" that follow my mouse.
A huge majority of people feel the same, apparently. Sellers need to make it as easy as possible for people to buy, rather than throwing obstacles in the way.
Are there any occasions when animated pictures are of any value in an auction listing? Possibly. For example, if you are selling to graphic designers then animated elements might be appropriate. As always, testing, testing, testing is the only way to truly know.
But for the rest of us folks - forget the glitter and focus on your merchandise. That's what makes us buy.
About the Author
Learn how to sell on eBay with 16 hours of online instruction taught by a 10 year eBay veteran. Own an eBay business instead of an eBay hobby.
http://www.auction-genius-course.com
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